After writing blog posts for the last eight years, I find it quite interesting to see which articles are immediately successful and which remain successful over a long period.

The most popular blog post that I have written since 2015 is titled ‘How Have Intimate Relationships Changed Over the Years, and Where Does it Leave Us Now?’. It was first published in May 2016 and did okay initially. However, it continued to build over time, and its most successful month for post views was April 2018, nearly two years after it was first released.
Most posts tend to track like the typical movies at the cinema, a book at the book store, or a song at the record store (back when they still existed). Their biggest week of views (or sales) tends to occur right near the start, and a lousy opening release indicates that the overall views (or sales) aren’t likely to be that great either. Very rarely, this isn’t the case.
Movies
At boxofficemojo.com, they even talk about and predict opening multipliers for films or how much a movie will gross compared to its opening weekend takings. One of the most significant drops was the remake of ‘Friday the 13th’ in 2009. It grossed over $40 million in the first week, less than $8 million in the second week, and only $65 million all up on the US Box office. It was a multiplier of only 1.625, indicating no staying power. Essentially, anyone who wanted to see it saw it as soon as it came out, and that was it.

At the opposite end of the spectrum, you have ‘La La Land’, which started with just over $9 million in ticket sales in the US in the first week, but over $12.5 million the second week and more than $151 million at the US box office all up. Good reviews and Oscar buzz must have played a bit of a role, as its overall take was nearly 17 times that of its opening weekend. In 2005, ‘Sideways’ produced a multiplier of almost 30 times its opening weekend, and ‘Titanic’ and ‘ET’ remained at #1 at the US Box office for 15 and 16 weeks, respectively.
Avatar is the highest-grossing movie of all time worldwide. It stayed in release for 238 days and grossed 2.924 billion dollars. Titanic, released in 1997, is still the fourth highest-grossing movie worldwide. Avatar: The Way of Water is third. James Cameron directed all three movies. He knows how to make films that impact people.
Songs
In the UK, Wet Wet Wet pulled their song ‘Love is All Around’ after 15 weeks at number 1 on the charts, and Gnarls Barkly did the same with their song ‘Crazy’ after nine weeks at #1. Maybe they worried about being one-hit wonders. Can anyone remember any of their other songs?

Other songs may not have even been that big at the time but continue to be hits months and years after first being released. For example, ‘Mr Brightside’ by the Killers, ‘Chasing Cars’ by Snow Patrol and ‘My Way’ by Frank Sinatra never even reached number 1 on the UK charts but remained in the top 100 singles chart for 203, 166 and 133 weeks in total respectively.
Books
‘The Alchemist’ by Paulo Coelho stands out like no other with books. Initially, sales were so slow when first published in Portuguese in 1988 that the publisher gave back the author’s rights after a year. Since then, it has gone on to win over 100 international awards, been translated into 80 languages, and sold over 65 million. Publishers also rejected Harry Potter 12 times before it was finally accepted and sold millions of copies worldwide.

So how do some movies, books and songs defy the odds and have seemingly miraculous staying power? I’m not sure if the exact reason is fully known, but it does seem to be that they all make an emotional impact on the audience and come out at the right place and the right time to have the effect that they do. One year earlier or later, and the same magic just may not be recreated. It’s why remakes often fail.
What if you could recreate that, though? Are there particular elements that all big successes have? That helps things go viral? That leads to the box office or New York Times bestselling gold?
What Makes Ideas Hang Around?
Most watched videos on YouTube of All-Time:
- Baby Shark = 9.58 billion views (released June 2016)
- Despacito = 7.61 billion views (released January 2017)
- Johny Johny Yes Papa = 5.85 billion views (released October 2016)
- Shape of You = 5.51 billion views (released January 2017)
- See You Again = 5.31 billion views (released April 2015)
- Bath Song = 4.60 billion views (released May 2018)
- Learning Colors — Colorful Eggs on a Farm = 4.53 billion views (released February 2018)
- Masha and the Bear — Recipe for Disaster = 4.47 billion views (released January 2012)
- Uptown Funk = 4.34 billion views (released November 2014)
- Phonics Song With Two Words = 4.27 billion views (released March 2014)
- Gangnam Style = 4.24 billion views (released July 2012)
Looking at the above list of the most-watched videos on YouTube, are there any similarities that seem evident to you?
Yes. All of the top 11 are either music videos or videos for children. So there is something about these videos that make adults and children want to watch them again and again. But what is it?
In their book ‘Made to Stick’, Chip and Dan Heath show that any successful idea has two essential qualities:
- It is memorable, and
- People are eager to pass it onwards
They also say that successful ideas have the following six elements: the acronym SUCCES. They are:
S — Simple: They manage to uncover the core of the idea and don’t complicate it too much beyond that. Like a boy survives evil, but his parents don’t; gets rescued from an awful family; goes to wizard school, and is the one chosen to save the day.
U — Unexpected: They surprise people and grab their attention by doing something unexpected. ‘Gangnam Style’ definitely did this.
C — Concrete: They make sure an idea can be grasped and remembered later. Like this plot: Poor boy meets rich girl on a big boat; they fall in love; the ship hits an iceberg and sinks; the rich girl doesn’t share the door; the poor boy dies.
C — Credible: They make an idea believable or give it credibility. Expert or celebrity testimonials in ads might be the best example of this.
E — Emotional: They help people see the importance of an idea. Watch ‘Sugar’ by Maroon 5, and you’ll know that it has a clear emotional tone (surprise, joy), and the message is unmistakable (Having a famous band turn up to play at your wedding would make a pretty cool story to tell the grandkids one day).
S — Story: They empower people to use an idea through the power of a story. Would you please think of how successful Marvel has been with their movies through the power of storytelling and how DC hasn’t quite managed the same? ‘Batman vs Superman’ sucked.
Yes, I am aware that they didn’t include a final S in their acronym, but maybe that is Heath’s way of being unexpected. Nevertheless, I still find it annoying.
If you found any of this information memorable or valuable, please feel free to share it or pass it on to others. This post probably won’t be the next ‘Mr Brightside’, and that’s okay by me. I’m happy to compromise.
Also, a big thanks to Feedspot for featuring Damon Ashworth Psychology at #1 on the top 35 Australian Psychology Blogs on the web.

































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