The aim of this blog is to empower people with the knowledge required to successfully develop greater understanding, insight and awareness of who they are, why they do things, and how they can change or feel better if they would like to do so.

The information included in the blog will be drawn from a combination of sources:

  • The latest scientific research in the fields of psychology, behavioural economics, business, marketing, medicine and psychoneuroimmunology
  • Self-help, scientific and philosophical books that have been personally read and enjoyed
  • TED talks and other videos or documentaries that have been personally watched and were interesting


  • Reflections and insights that have been developed as a result of clinical and personal experiences.